Showing posts with label Smart Cities and Homes. Show all posts
Showing posts with label Smart Cities and Homes. Show all posts

AI - Smart Hotels And Smart Hotel Rooms.

In a competitive tourist sector, high-tech and artificial intelligence are being used by luxury hotels to deliver the greatest experience for their visitors and grow their market share.

The experience economy, as it is known in the hospitality management business, is shaping artificial intelligence in hotels.

An experience is created by three major players: a product, a service, and a consumer.

The artifacts presented in the marketplaces are known as products.

Services are the concrete and intangible benefits of a single product, or a collection of goods, as marketed by frontline staff via a procedure.

The end user of these items or services is the client.

Customers are looking for items and services that will meet their requirements.

Hoteliers, on the other hand, must develop extraordinary events that transform manufactured goods and services into real experiences for their consumers in order to emotionally connect with them.

In this approach, experiences become a fungible activity in the market with the goal of retaining clients.

Robotics, data analysis, voice activation, face recognition, virtual and augmented reality, chatbots, and the internet of things are all examples of artificial intelligence in the luxury hotel business (IoT).

Smart rooms are created for hotel guests by providing automated technology that naturally solves their typical demands.

Guests may utilize IoT to control the lights, curtains, speakers, and television in their rooms through a connected tablet.

  • When a person is awake and moving about, a nightlight system may detect this.
  • Wellness gadgets that deliver sensory experiences are available in certain rooms for disabled visitors.
  • Smart rooms may capture personal information from customers and keep it in customer profiles in order to give better service during subsequent visits.

In terms of smart room technology, the Hilton and Marriott worldwide luxury hotel companies are industry leaders.

One of Hilton's initial goals is to provide guests the ability to operate their room's features using their smartphone.

  • Guests may customize their stay according to their preferences utilizing familiar technologies in this manner.
  • Lights, TVs, the temperature, and the entertainment (streaming) service are all adjustable in typical Hilton smart rooms (Ting 2017).
  • A second goal is to provide services via mobile phone apps.
  • During their stay, guests may put their own preferences.
  • They may, for example, choose digital artwork or images from the room's display.
  • Voice activation services are presently being developed for Hilton smart bedrooms (Burge 2017).

Marriott's smart rooms were created in collaboration with Legrand's Eliot technology and Samsung's Artik guest experience platform.

Marriott has deployed cloud-based hotel IoT technologies (Ting 2017).

Two prototype rooms for testing new smart systems have come from this partnership.

The first is a room with smart showers, mirrors, art frames, and speakers that is totally networked.

  • Guests may use voice commands to operate the lighting, air conditioning, curtains, paintings, and television.
  • A touchscreen shower is available, allowing visitors to write on the smart glass of the shower.
  • Shower notes may be turned into papers and sent to a specific address (Business Traveler 2018).
  • The quantity of oxygen in this Marriott room is controlled by sensors that monitor the number of people in the suite.
  • These sensors also help visitors wake up in the middle of the night by displaying the time to get out of bed and lighting the path to the restroom (Ting 2017).
  • A loyalty account allows guests to select their particular preferences ahead to arrival.

A second, lower-tech area is linked through tablet and just has the Amazon Dot voice-controlled smart speaker.

  • The television remote may be used to change the room's characteristics.
  • The benefit of this room is that it has very few implementation requirements (Ting 2017).
  • Hoteliers point to a number of benefits of smart rooms in addition to convenience and customization.
  • Smart rooms help to protect the environment by lowering energy consumption expenses.
  • They may also save money on wages by reducing the amount of time housekeeping and management spend with visitors.

Smart rooms have their own set of constraints.

It may be tough to grasp certain smart technology.

  • For starters, the learning curve for overnight visitors is rather short.
  • Second, the infrastructure and technology required for these rooms continues to be prohibitively costly.
  • Even if there are long-term cost and energy benefits, the initial investment expenses are significant.

Finally, there's the issue of data security.

Hotels must continue to evolve to meet the needs of new generations of paying customers.

Technology is deeply interwoven in the everyday behaviors of millennials and post-millennials.

Their smart phones, video games, and tablets are transforming the meaning of experience in a virtual world.

Luxury tourism already includes high-priced goods and services that are supported by cutting-edge technology.

The quality of future hotel smart room experiences will be influenced by visitor income levels and personal technological capabilities, creating new competitive marketplaces.

Customers expect high-tech comfort and service from hotels.

Hotel operators gain from smart rooms as well, since they serve as a source of large data.

Companies are rapidly collecting, storing, and using all accessible information on their customers in order to provide unique goods and services.

This technique aids businesses in creating twenty-first-century markets in which technology is as important as hotel guests and management.

~ Jai Krishna Ponnappan

Find Jai on Twitter | LinkedIn | Instagram

You may also want to read more about Artificial Intelligence here.

See also: 

Smart Cities and Homes.

References & Further Reading:

Burge, Julia. 2017. “Hilton Announces ‘Connected Room,’ The First Mobile-Centric Hotel Room, To Begin Rollout in 2018.” Hilton Press Center, December 7, 2017.

Business Traveler. 2018. “Smart Rooms.” Business Traveler (Asia-Pacific Edition), 11.

Imbardelli, A. Patrick. 2019. “Smart Guestrooms Can Transform Hotel Brands.” Hotel Management 234, no. 3 (March): 40.

Pine, B. Joseph, II, and James H. Gilmore. 1998. “Welcome to the Experience Economy.” Harvard Business Review 76, no. 4 (July–August): 97–105.

Swaminathan, Sundar. 2017. Oracle Hospitality Hotel 2025 Industry Report. Palm Beach Gardens, FL: International Luxury Hotel Association.

Ting, Deanna. 2017. “Hilton and Marriott Turn to the Internet of Things to Transform the Hotel Room Experience.” Skift, November 14, 2017.

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